We had a briefing earlier this week from VeriDas. Thanks to Miguel from VeriDas for the late evening briefing, and to Sydney and team at Code Red Communications for coordinating the logistics.
VeriDas’s key focus is how people can use their real identity in the physical and digital world, not a presumed identity. The latter is about passwords, PIN codes, answers to secret questions, OTP codes, USB tokens, and more. All of which assert an identity but can be stolen or misused. A valid password in a threat actors hands is still a valid password tied to a real identity, but unfortunately not the identity of the person presenting it. In such circumstances, cue unauthorized data access, data breaches, cyber incidents, and more.
Your real identity, my real identity, anyone’s real identity is about inherent biological qualities, interpreted via biometrics. The question is: what makes each of us distinct from each other at a biological level? Since these qualities are inherent, understanding them gives a way of differentiating people from one another and extending the right level of access rights – in physical and digital spaces – to each distinct individual.
The core go-to-market focus for VeriDas in the United States is its physical identity solutions, such as those shown in the video above for controlled access to live events (think sporting venues, concerts, conferences). Access rights are extended at the outer gates to everyone with entry rights (with a ticket tied to the biometric profile of each guest), with subsequent access to more controlled spaces inside the venue based on type of ticket acquired and where that lets you go. This value proposition has been proven already in various European countries for football stadiums and airports).
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